Greetings from everywhere but Greenpoint, since most of our team is OOO, and have abandoned our realm of seltzer, artisanal pickles, and caffeine-infused beef jerky for more adventurous foodie pursuits.
Those of us who are in the office are taking advantage of the excess space by spreading out over multiple desks and playing music as loud as we like. We've also embarked on a few more exciting client projects, including a fantasy-football based social calendar.
On to the #content:
But first, let me take a selfie
A pretty magical internet moment happened this week when a man named Ben Yahr tweeted a video of a woman serving some major lewks while taking selfies on an NYC subway. The woman, Jessica George, tweeted the very selfies she took on said subway excursion and the Twitterverse lost its damn mind when people started connecting the two.
As with most things that obtain any amount of virality on the internet, commentators had some Opinions. There were selfie shamers, consent trollers (concerned about whether she had consented a stranger posting a video of her), and a majority of spectators who were simply amused, both by Jess’s unabashed public selfie confidence and the fact that the internet got to share in it.
Selfies are ubiquitous, but the way we perceive them is largely driven by our biases--which in turn go a long way towards determining which social platform we feel most comfortable on. Twitter, which is mostly text-based, tends to be snarkier, and more dismissive of selfies; Instagram seems to have an unspoken rule of “comment something nice or don’t comment at all.” Selfies have not really come to Linkedin yet, and that’s probably for the best.
Overall, body positivity and confidence empowerment movements (especially towards women) have emphasized celebrating those moments when you’re feeling yourself and just have to let the world know about it. And while people of a certain age, and on certain platforms might find it a self-aggrandizing, it’s certainly not going anywhere. And when it brings the people of the internet together like this, hey -- we’re here for it.
Some (high paying) jobs
American Express is hiring a Senior Manager of Content Marketing to join their team. We’ve thoroughly enjoyed working for them in the past and totally stan this position. Apply here.
The Writer is looking for a NY-based Account Director to work directly with their clients and help figure out how their services will best help reach their goals. Interested advocate/strategists can apply here.
Foot Locker is looking for a Manager of Brand Content & Production. With a strong emphasis on social content, you’ll work closely with all of the marketing and product teams and have a good grasp on the evolving social content landscape. Apply here.
Things are happening
1) How not to lose the Paywall revolution is by paying attention to your users and focusing on quality over quantity.
2) Some fun jargon-based acrobatics for money-losing startups to distract from less than desirable earnings.
3) Feeling nostalgic for when the internet felt like the Wild West?
4) The NSA uses Slack, apparently. All bets are off as to what their channels are about.
5) The FDA has had to issue a statement to warn people … not to drink bleach. Turns out you can’t trust all “miracle cures” you find on the internet.
6) Gorbachev and pizza hut? More likely than you’d think.
What we're listening to
We’re Not Going Anywhere - David Ramirez
As we approach the dog days of summer, we’re savoring the days by only listening to music that makes us feel like we’re in a movie. The 2017 album by David Ramirez, “We’re Not Going Anywhere”, has proven itself the perfect album for pretending to be in some new age country western. The album is Americana at its best - a folksy fusion of alternative rock and country that blends its nostalgia with politics. Though our team members are back from Joshua Tree and New Mexico, we, alongside our growing succulent collection and Charles in his rustic bandana, are all still channeling those desert vibes. Cowboy hat optional. Listen here.
Arcade Fire quote for the week:
We used to wait/
We used to waste hours just walkin' around/
We used to wait/
All those wasted lives in the wilderness downtown
Have a great week everyone!