Sports Illustrated, Grandmas, and Mt. Everest

Greetings from Greenpoint, where our grandmothers are getting way too good at technology.

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Here at the HQ, work is hardly slowing down despite the fact we can now open our office windows. Charles got his summer haircut and had to stay home because he’s feeling self conscious, but we’ve reassured him it’ll look perfect in a week or two. Some of us are also hanging out outside of work hours and having tarot readings on the beach, which we can’t recommend highly enough.

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On to the #content: 

Brands are valuable, and content matters

Sports Illustrated, one of the last of the venerable Time Inc titles (along with People, Time, and Money) has finally found an owner. Authentic Brands Group (what a fantastically original name!) is one of the biggest licensing companies in the world, and it’s got its eye on SI’s massive library of intellectual property and legacy content. The magazine known for its iconic bathing suit cover shoots has always been on the forefront of brand licensing, with products like golf clubs and swim suits tied to its brand image, but the sale to Authentic promises to add fuel to the fire.

“[Sports Illustrated] is an incredible platform,” said Jamie Salter, chairman and founder of ABG. “People build brands their entire career to get that kind of brand awareness.”

Licensing is a useful business model for a publisher that still creates great editorial content (shoutout to Open Floor!), but who’s most valuable asset is its brand. And it represents one of the major failures of Time Inc’s leadership (among many, many failures) that they were never able to capitalize on the cultural relevance of its SI, Time and others. 

What’s unclear is what this new business model means for SI’s editorial team, but so far everyone’s saying the right things from CEO Salter on down to SI EiC Chris Stone. But only time will tell what this acquisition means for SI’s editorial operation. 


Some (high paying) jobs
L’Oreal is looking for an Assistant Vice President (Executive Director) of US Marketing for the Giorgio Armani Fragrance. If you’re passionate about haute cologne and know your way around the digital marketplace, apply here.

Goldman Sachs needs a Vice President of Brand and Content Strategy Group, Marketing Analytics in the Executive Office. If you’re dying to shape some corporate structure, strategy, and brand (and really, who isn’t), apply here.

Invisibly, a company that aims to fix the attention economy, is looking for a Vice President of Brand Partnerships. If you’re a people pleaser that wants to help connect content creators with brands, apply here.


Things are happening

1) Not even a flaming billboard can quell the power of modern surveillance advertising.

2) The WSJ did an investigative piece on food that helps battle depression, which is a real thing. Eating less red meat might not cure your symptoms, but there’s definitely a compelling case for switching up your diet.

3) More people are dying trying to Climb Mt. Everest this year because traffic conditions on the summit are so packed. Human beings only have a limited amount of time to survive the mountain’s “death zone,” and long lines have made the oxygen-thin area literally deadly.

4) IKEA is recreating TV-famous living rooms with its furniture in an honestly pretty fun marketing campaign.

5) This movie theatre is dog-friendly and offers bottomless wine, just like our office. (Kidding. Sort of.) 

6) A Great White Shark Was in Long Island Sound! (Or Maybe Not)

7) A woman thought this umbrella was a woman dressed as a handmaid about to jump off of a building and called 911, which is where we are right now in the country.


What we're listening to
Ambient music interspersed with the sounds of Portland’s police radio. Seriously. And we recommend it for background work ambiance big time. Listen here.

David Berman quote for the week:

Lately, I tend to make strangers wherever I go / 
Some of them were once people I was happy to know


Have a great week everyone!