Geminis, Baby Names, and Emperors

Greetings from Greenpoint, where the Game of Thrones fever is almost as contagious as the measles (too soon?), and we’re finding out what our names would be if we were born today.

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We have some new faces in the office! Matthew Rothenberg and Kenzo Nakawatase are here to fill out our writing team, but you can call them Kaden and Brayson. Besides expanding both our clients and employees, we’re fully leaning into the startup life by taking part in our office alt-energy drink and wine tastings. And hey, if you have any cool friends named, say, Nebula or Zoie, you should totally tell them to subscribe to this newsletter.

On to the #content: 

The job of the future

According to Axios, the job of the future is the editor-in-chief. And before you start spouting statistics about media dying, they’re actually onto something.

From Netflix to Bumble to Airbnb, brands across the board are getting back into the print magazine game. It makes sense: In a highly saturated digital content world, a lot of execs and consumers alike like to have a sleek magazine they can hold and stack on their desk or coffee table. Plenty of other brands are creating podcasts, talk shows, and even books. The trends have spoken, and longform content is here to say. This content, of course, needs to be edited. 

It makes sense that, according to LinkedIn data, the number of people that work in content or editorial roles in non-media companies has risen 32% in the last decade. And the fact is, every company is a media company on some level at this point. Everyone is creating content, and since every platform is full of it, only the best content actually rises above the fray. 

Some (high paying) jobs

Jujamcyn Theatres is looking for a VP of Creative Strategy and Content. Their content extends beyond Broadway and covers entertainment and lifestyle, and they need someone to lead them to new audience heights. Apply here.

Spotify needs a Marketing Manager for US Consumer Marketing. If you’re a marketing whiz who dreams of working for the world’s premier streaming service (we’ll fight you on this) apply here.

Deloitte is looking for an Advertising, Marketing, & Commerce, Consumer ATHS Industry Consulting Senior Manager in their Customer and Marketing department. We’re always super impressed with their work, and if you are too and are looking for your next career move, apply here.

Things are happening

1. Stitching Words’ Knitcoin Edition, a deep dive into the human condition, is here to make us think a LOT about bitcoin in ways that are totally insightful and well worth the read. 

2. Robots can do parkour.

3. Remember how the word “digital” is canceled in marketing? Looks like “content” is next. As Tara Marsh puts it, “Content might have been the hammer at some point. But if you're hammering the wrong nail it doesn't matter.” 

4. Germany built Miniatur Wunderland, the world’s largest model railway, and it’s amazing. It’s also way more fun to spell than “miniature wonderland.
5. The Markup was supposed to be the hottest new tech news site, but after editor-in-chief Julia Angwin was fired, most of her staff is leaving with her. We’ll probably have to wait for those hard-hitting stories on tech’s effect on society.

6. Japan’s internal calendar follows the reign of their emperor. With a brand new emperor, they’re entering Year 1, aka Y2K all over again in the east.

7. Millennials are discriminating based on zodiac sign. As a Gemini-free office, we don’t understand what the big deal is.

What we're listening to

Nujabes’ Spiritual State album is the chill hip hop we basically just want to have on all the time. Working, commuting, walking Charles, eating Calexico… Nubajes has the soundtrack to it all. Check it here.

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Alabama Shakes quote for the week:

"See, I've been having me a real good time
It feels so nice to know I'm gonna be alright"

Have a great week everyone!