Data, Gen X, and Sexy Accents

Greetings from Greenpoint, where white guys may run our company but at least they don't tell us what to do with our bodies.

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Here in the office, we’re finding ourselves busier as ever with client meetings, deadlines, and plans to re-decorate the new office. A couple of our team members are also getting married this summer, so if anyone has any Pinterest boards of last-minute ideas we should adopt, please tweet them at us. Also, tweet at your friends and tell them to subscribe to this newsletter!

On to the #content: 

California, big data, and privacy acts
We’re all familiar with one of the most prevalent debates amongst digital marketers: privacy. The arguments bounce back and forth between, essentially, "The better we can track you the more suited your ads will be" and "But this shit is hella invasive.” On the heels of recent social media data scandals, it seems there are more and more people in the latter camp.

California passed a Consumer Privacy Act that will put strict regulations on how big tech companies collect data and what they’re allowed to do with it. It’ll go into effect on January 1 of 2020, and one of the most powerful provisions states that companies must stop selling people’s data upon request at any time.

Now, we’re all for some light data collection that makes our lives easier, like when Google Maps knows exactly where we are and is able to tell us what subway to take to get to da club. It’s a tricky line to walk. As creepy as it is when Instagram recommends a product you were just texting your friend about, we have to admit -- sometimes it works, and we buy that self-cleaning litter box on the spot. And yet we still hold a potentially naive hope that when we share parts of ourselves online, they remain safe for the most part. California seems to agree.

Some (high paying) jobs
Calvin Klein is STILL looking for a VP of content creation. Don’t lie, you know their underwear is comfy AF and you’d love those employee retail discounts. Apply here.

Cycle, the Brooklyn-based spin fitness studio, needs a Campaign Manager of Branded Content. Fitness buffs with a content panache, this one’s for you. Apply here.

Ralph Lauren Home is looking for a Manager of Social Media Strategy and Content Creation. Digital gurus with good home decor taste can apply here, and also give us feedback on how our office is coming along please.

Things are happening

1) Taco Bell is opening a pop-up boutique hotel in Palm Springs this summer. For anyone who’s ever wandered into a Taco Bell after a night out and thought, “Man, I just wish I could stay here,” well, now you can. For a limited time, at least.

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News from LHCHQ

Greetings from Greenpoint, where white guys may run our company but at least they don't tell us what to do with our bodies.



Here in the office, we’re finding ourselves busier as ever with client meetings, deadlines, and plans to re-decorate the new office. A couple of our team members are also getting married this summer, so if anyone has any Pinterest boards of last-minute ideas we should adopt, please tweet them at us. Also, tweet at your friends and tell them to subscribe to this newsletter!

On to the #content: 

California, big data, and privacy acts
We’re all familiar with one of the most prevalent debates amongst digital marketers: privacy. The arguments bounce back and forth between, essentially, "The better we can track you the more suited your ads will be" and "But this shit is hella invasive.” On the heels of recent social media data scandals, it seems there are more and more people in the latter camp.

California passed a Consumer Privacy Act that will put strict regulations on how big tech companies collect data and what they’re allowed to do with it. It’ll go into effect on January 1 of 2020, and one of the most powerful provisions states that companies must stop selling people’s data upon request at any time.

Now, we’re all for some light data collection that makes our lives easier, like when Google Maps knows exactly where we are and is able to tell us what subway to take to get to da club. It’s a tricky line to walk. As creepy as it is when Instagram recommends a product you were just texting your friend about, we have to admit -- sometimes it works, and we buy that self-cleaning litter box on the spot. And yet we still hold a potentially naive hope that when we share parts of ourselves online, they remain safe for the most part. California seems to agree.

Some (high paying) jobs
Calvin Klein is STILL looking for a VP of content creation. Don’t lie, you know their underwear is comfy AF and you’d love those employee retail discounts. Apply here.

Cycle, the Brooklyn-based spin fitness studio, needs a Campaign Manager of Branded Content. Fitness buffs with a content panache, this one’s for you. Apply here.

Ralph Lauren Home is looking for a Manager of Social Media Strategy and Content Creation. Digital gurus with good home decor taste can apply here, and also give us feedback on how our office is coming along please.

Things are happening

1) Taco Bell is opening a pop-up boutique hotel in Palm Springs this summer. For anyone who’s ever wandered into a Taco Bell after a night out and thought, “Man, I just wish I could stay here,” well, now you can. For a limited time, at least.



2) Our pals at Contently rounded up 25 content marketing stats that are actually relevant, including, but not limited to the fact that 98 percent of senior marketers believe having a content strategy is important for their success, but only 55 percent have a documented strategy. 

3) Generation X is a mess. (A millennial wrote this). 

4) A man dove into a septic tank to try to save his dog, which was unfortunately unsuccessful. Any of us would still 100% do the same for Charles.

5) Big Seven Travel ranked the sexiest accents in the US, and sorry Long Islanders. Texans, looks like your drawl is working. 

6) Why is everyone tweeting about pee and coconut water?

7) A restaurant in England accidentally gave a customer a $5,762 bottle of wine and was surprisingly chill about it.

What we're listening to
BADBADNOTGOOD

You might not have realized you needed a mix of soul jazz, hip hop, and electronica from a Toronto-based quartet, but we are here to tell you very much do. Their latest single, “nervous,” is a total bop, but we recommend their 2017 album “Late Night Tales: Badbadnotgood” to get your week on the right track. Listen here.

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Maggie Nelson quote for the week:

"That this blue exists makes my life a remarkable one, just to have seen it."

Have a great week everyone!